Challenge
Most lab brands feel faceless. How do you give a technology studio a personality people actually remember?
Concept
MAX: a black Lab in sunglasses, Chief Engagement Officer of Martini Labs — curious, playful and always experimenting.
Strategy
Put MAX everywhere: logo, stories, memes, games, guides and AI experiments. Let the mascot carry the culture.
Technology
Original brand artwork, an animated moon video, a web arcade and an on-chain token ($MAX).
AI
AI-assisted storytelling, meme creation and interactive experiments starring MAX.
Tokenization
$MAX is a meme token on Solana — a high-risk, early-stage asset presented transparently as an experiment, not a recommendation.
Community
A community that plays, creates memes and participates in lab experiments.
Results
Live and iterating. Verified metrics will be published here as they are confirmed — we only publish numbers we can stand behind.
Lessons
Character first, token second. A brand people like makes every experiment easier to explain.
Next step
More MAX games, stories and community-built experiments.
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