LiveLIVE
Normie
$NORMIE — Make a choice, compare the results and discover what people really think. Normie turns Would You Rather questions into a playful way to explore personality, values and the choices shaping our world.
$NORMIEPortfolio
Projects: Things we’ve built and are building.
A filterable portfolio of products, communities, characters and experiments from the lab.
LiveTRENDING
MAX
$MAX — MAX gives Martini Labs a face, a little mischief and a memorable invitation to participate. Follow the mascot through experiments in AI, crypto, games and the next digital economy.
$MAX
Live
CryptoRich
Explore Bitcoin, altcoins, DeFi, meme coins and AI through a practical research lens. CryptoRich brings together explainers, tools and simulated trading to help visitors think more clearly about the market.
LiveUPDATED
XTC LIFE
Find a practical next step for your focus, habits, energy and sense of direction. XTC LIFE connects reflective guides with interactive tools and challenges you can return to each day.
BuildingBUILDING
Blockchain Bob
$BOB — Blockchain Bob turns crypto and blockchain concepts into stories, videos and plain-language lessons. Meet the character who makes the technology feel less intimidating and a lot more memorable.
Live
Next Chain Ventures
$NXT — Next Chain Ventures connects venture advisory with fundraising strategy, positioning and tokenization. Explore a practical starting point for a founder’s question or an investor’s learning journey.
Live
ZANE
$ZANE — Zane the Dane brings pet lovers together around a big personality and a simple mission: more attention, care and support for animals who need it.
Live
Angry Banana
$RAGE — Angry Banana takes everyday frustration, adds an unmistakable character and turns it into a conversation. Explore humor, commentary and ideas for responding to the things that get under your skin.
Live
International Business Minute
$IBM — Explore the cultural details, communication habits and market questions that can change an international business conversation. International Business Minute makes those ideas approachable through videos and articles.
Live
Expert Bits
$BITS — Expert Bits turns broad subjects into short, accessible insights with a practical next action. Explore AI, business, crypto, creativity and human potential without needing to start with a long reading list.
Live
Zooming Media
$ZOOM — Zooming Media connects content, websites, advertising and community engagement. Explore an AI-assisted approach to getting a brand seen, understood and remembered.
Live
Popstar Guru
$POP — Explore art, fame, media and imagination through a colorful project inspired by Andy Warhol’s influence. Popstar Guru connects cultural curiosity with creative exercises and playful tools.
Live
An Ugly American
$PUTZ — An Ugly American brings an exaggerated persona to politics, current events, AI and meme-coin culture. Explore the articles and videos behind a project built around satire and conversation.
Live
AI Labs
$AILABS — AI Labs Coin takes the AI-and-crypto hype cycle into a cartoon laboratory. Explore the characters, jokes and useful resources hiding inside a project that puts satire front and center.
Live
Ted Epstein
$TED — A Siberian crossing. Ten Ironman distances. A life of curiosity and courage. Discover Ted Epstein Jr., the endurance pioneer whose story can change the way you think about your next challenge.
Live
Hold What Matters
$HODL — A sea-otter universe of characters, stories, memes and games—with a warm invitation to care about the things worth holding onto.
Live
Lestat
$LESTAT — Meet Lestat: the beloved tabby whose memory inspired a vampire-cat kingdom of stories, memes, games and care for animals.
Case studies
Case study
Normie
Turning opinions into a game people come back to.
ExploreCase study
MAX
A mascot, a meme token and the face of the lab.
ExploreCase study
CryptoRich
A crypto-focused brand exploring culture, wealth and Web3.
ExploreCase study
XTC LIFE
A self-help and mindful-living brand with sellable guides.
ExploreThe future isn’t something you wait for.
You build it.
AI.Robotics.Quantum.Crypto.Communities.Participation.